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Marketing

Catalogue search

Open the catalogue in a new window, or use the search box below to enter author, title or subject keywords:

 

Top tips for effective searching using the library catalogue (vid. 2 min.):

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Browsing the shelves

These subject headings are relevant for marketing literature. Use the subject headings to search for relevant books in the catalogue or browse the library shelves by the call numbers.

Advertising

  

659.1

Consumer behaviour

 

658.8342

Direct marketing

 

658.84

Digital marketing 

 

658.872 

Internet marketing

 

658.800285

Marketing

 

658.8

Market research

 

658.83

Sales management 

 

658.81 

Sales promotion

 

659.1

Sports marketing

 

796.0698

Reference tools

Using the library catalogue

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