Advertising media planning : a brand management approach, 4th edition by 
Marketing Plan Handbook, 5th edition by Search the library collections in a new window, or use the search box below to enter author, title or subject keywords:
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These subject headings are relevant for marketing literature. Use the subject headings to search for relevant books in the catalogue or browse the library shelves by the call numbers.
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Advertising |
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659.1 |
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Consumer behaviour |
658.8342 |
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Direct marketing |
658.84 |
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Digital marketing |
658.872 |
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Internet marketing |
658.800285 |
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Marketing |
658.8 |
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Market research |
658.83 |
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Sales management |
658.81 |
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Sales promotion |
659.1 |
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Sports marketing |
796.0698 |
The Small Business Online Marketing Handbook by 
